Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. To add to the complexity, B2B marketing involves multiple targets in a single account, with multiple touches through myriad channels—online and offline—over months and years.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. For example, say you provide B2B products and services. Alert B2B customers of software or product renewals or of critical product changes.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. Ready to supercharge your demand gen results?

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

InsightSquared

JUNE 16, 2020

Sales rarely follows a linear path. While the term is not new, Guided Selling has recently gained momentum in the B2B selling world due to its ability to adapt on demand and scale coaching across an entire sales team. Update and Scale Best Practices. It is a must-have for every organization’s sales stack. Ready to get started?

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. The blog will explore best practices for conducting comprehensive data audits, including using advanced tools and techniques.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Here are six ways to make sure your B2B CRO strategy is on the right track. You Know the Steps of the B2B Purchasing Process.

Marketing & Strategy 257

Marketing & Strategy Top of Funnel B2B Landing Pages 257

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. The blog will explore best practices for conducting comprehensive data audits, including using advanced tools and techniques.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Webbiquity

AUGUST 9, 2022

There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Implementing innovative pitching tips can set your offering apart from the pack and help you expand your B2B market share. Eight Pitching Tips to Expand Your B2B Market. Contributed post. Personalize your pitch.

B2B Marketing 267

B2B Marketing Tips B2B B2B Sales 267

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Sana Commerce

JANUARY 6, 2023

This program is designed to help B2B e-commerce companies achieve their goals and drive success through Sana Commerce Cloud. Our team will also provide you with best practices and customized strategies to help you reach your targets. How to start your B2B e-commerce project: 10-step guide. Five pillars to e-commerce success.

Privacy Policies 52

Privacy Policies B2B Cross-Selling Privacy 52

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. When you create your landing page, you design it so the required path of action is very clear and there are no distractions or other links that might lead the user away from the desired action. 3 Examples of Great B2B Landing pages.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Envy

AUGUST 17, 2022

Although RevOps strategies are generally geared towards driving sales-related goals, "no man is an island", and neither is any one department in a B2B company. How RevOps automation can boost efficiency: Practical examples. Here are some examples of RevOps automation in action.

Automation 115

Automation Allocation Business Marketing Qualified Leads 115

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Top Rank Marketing

MARCH 11, 2024

And with that evolution, navigating the various services available for B2B marketing has become increasingly complex. While the ultimate goal remains the same (being heard above the crowd), the path to reaching that goal requires strategically employing the right content marketing services. Needless to say, marketing has evolved.

Work Management 130

Work Management Marketing Management B2B Marketing Service 130

Marketing Insider Group

FEBRUARY 6, 2023

This has radically transformed marketing, which was already well along on the path of marketing transformation. According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

BOP Design

OCTOBER 30, 2023

In the ever-evolving world of B2B marketing , your website takes center stage as the virtual representation of your business. This article delves into the strategies that underpin exceptional B2B website design. Understanding the Essence of B2B Website Design B2B website design goes beyond aesthetics.

Marketing Websites 108

Marketing Websites Conversion B2B Impressions 108

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. – Crystal Martin, Art Director. “I

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. Your B2B website is not just a point of contact; it’s a dynamic ecosystem where prospective customers can engage with your brand, find solutions to their problems, and make informed decisions.

Design 107

Design Marketing Websites B2B Ethics 107

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Biznology

MAY 4, 2017

That’s because they ease the journalist’s burden by anticipating needs, smoothing the path to sources and building a relationship of trust. Best and worst practices for conducting executive interviews. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. Like this post?

PR 135

PR Practices B2B Blogger 135

Convince & Convert

JANUARY 8, 2015

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. One obvious reason is that the B2C lead life cycle is rarely as persistent and long as the B2B cycle.

Practices 156

Practices B2B Marketing Marketing Strategy Marketing & Strategy 156

Heinz Marketing

AUGUST 17, 2023

As the final days of summer arrive, a powerful opportunity emerges for B2B professionals to embrace change and set the stage for a great transition into the fall season. Below are some practical and actionable ideas to seize the end-of-summer momentum and propel your revenue in the coming months.

Webinar Metrics 96

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 96

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Launch Marketing

JANUARY 11, 2024

Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. Points of Differentiation During the unveiling of your B2B business, you should continue to return to the idea of “why you, not them.” But where do you start? How deep do you dive?

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Inbox Insight

MAY 7, 2024

Lead generation through high-quality lead magnets is crucial for the success of any B2B business. These ideas can be seamlessly incorporated into your marketing efforts, empowering you to accelerate your B2B sales and achieve rapid growth. This is where a well-crafted B2B lead magnet can become a game-changer.

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Embrace Agile Marketing Practices: Incorporate agile marketing practices into your marketing orchestration strategy.

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

SalesIntel

FEBRUARY 26, 2024

The traditional B2B buyer’s journey has been overtaken by “self-directed buyers.” B2B decision-makers have more content at their fingertips than ever before. This is a fantastic step forward for B2B consumers. This new path has quickly become the preferred journey. This new path has quickly become the preferred journey.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

The traditional B2B buyer’s journey has been overtaken by “self-directed buyers.” B2B decision-makers have more content at their fingertips than ever before. This is a fantastic step forward for B2B consumers. This new path has quickly become the preferred journey. This new path has quickly become the preferred journey.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Heinz Marketing

MARCH 6, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. In B2B Marketing, Personalization and Relevancy Must be the Same. Developing Resilience on the Path to Becoming a CEO. Thanks, Vignesh Ramachandran.

Intent Data 133

Intent Data Intent Webinar Metrics B2B 133

FunnelEnvy

FEBRUARY 19, 2024

Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away. Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Launch Marketing

MAY 24, 2023

B2B fintech organizations are taking the world by storm. Explore these recommended B2B FinTech marketing strategies and actionable insights. What B2B Fintech Buyers Are Looking for Today Nearly 7 decision-makers are involved when fintech buyers are making a purchase. The fintech industry is expected to soar to $2.1

B2B Marketing 118

B2B Marketing Marketing & Strategy Marketing Strategy B2B 118